Privacy Policy

Last Updated: January 16, 2025

This Privacy Policy describes how BRIGHT LIGHTS TECHNICAL SERVICES L.L.C ("we," "our," "us," or "the Company") collects, uses, and protects your personal information when you visit or use our website https://expert-fix-service.com ("Service"). It also explains your privacy rights and how applicable laws such as GDPR, CCPA, and CPRA protect you.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1Company Information

Company Name: BRIGHT LIGHTS TECHNICAL SERVICES L.L.C

Brand Name: Service Center Dubai

Website: https://expert-fix-service.com

Official Email: shahzaib753033634@gmail.com

Web Mail: service@appliancerepair.com

Phone: +971 56 255 7731

Location: Street-18b, Al Quais Industrial Area 3, Dubai, United Arab Emirates

Contact Person: Arshad Mahmood Ghulam Rasul

2Information We Collect

We collect personal and technical information to provide and improve our home appliance repair services.

Personal Data:

  • Full name
  • Email address
  • Phone number
  • Physical address or GPS location (when shared via contact forms)
  • Appliance information and repair details
  • Any message or details shared through contact forms, WhatsApp, email, or phone

Technical and Usage Data:

  • IP address, browser type, device information
  • Pages visited, time spent, and website interactions
  • Referral sources and click data
  • Data collected via Google Analytics, Google Ads, and other tracking tools
  • Cookie identifiers and advertising IDs

Payment Information:

Payments are securely processed through our company account. We do not store credit card numbers, CVV codes, or other sensitive payment information on our servers.

Cookies and Tracking Technologies:

We use cookies, Google Analytics, Google Ads conversion tracking, and Google Ads remarketing tools to analyze user behavior, improve website performance, measure advertising effectiveness, and deliver personalized ads. These tools may collect information about your online activities over time and across different websites.

3How We Use Collected Information

We use your data for the following purposes:

  • To provide, maintain, and improve home appliance repair services.
  • To contact you regarding appointments, service updates, or inquiries.
  • To process payments and manage transactions securely.
  • To analyze website usage and enhance customer experience.
  • To measure the effectiveness of our advertising campaigns.
  • To run marketing and remarketing campaigns via Google Ads and other platforms.
  • To send promotional materials and service updates (you can opt out at any time).
  • To comply with applicable UAE and international legal requirements.
  • To prevent fraud and ensure the security of our services.

4Sharing and Disclosure of Data

We do not sell or rent your personal data. We may share limited information only when necessary:

  • With trusted service providers (e.g., Google Analytics, Google Ads, payment processors) working under confidentiality agreements.
  • With advertising partners to deliver relevant ads (in accordance with your privacy settings).
  • When required by law or government authorities.
  • To protect our legal rights, property, or safety.
  • In connection with business transfers (mergers, acquisitions, or asset sales).

5Data Retention

We retain personal information only as long as required to fulfill the purposes outlined in this Privacy Policy or to meet legal obligations. Typically, customer data is retained for the duration of the service relationship plus an additional period as required by UAE law (usually 5-7 years for business records). You may request deletion of your data at any time, subject to legal retention requirements.

6Data Security

We implement strong administrative, technical, and physical safeguards to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, regular security audits, and staff training. While no online system is completely secure, we follow industry best practices to minimize risks.

7GDPR Compliance (For European Users)

If you are located in the EEA (European Economic Area), you are entitled to the following rights under GDPR:

  • Right to access and request copies of your data
  • Right to request correction or deletion of your data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

You can exercise these rights by emailing service@appliancerepair.com.

8CCPA & CPRA Compliance (For California Residents)

Under the CCPA and CPRA, you have the right to:

  • Know what personal data we collect and how it's used
  • Request deletion of your personal data
  • Opt out of data sharing for advertising purposes
  • Correct inaccurate personal information
  • Limit the use of sensitive personal information
  • Receive equal service even if you exercise your privacy rights

We do not sell personal data to third parties. However, we may share data with advertising partners for targeted advertising purposes. You can opt out of this by contacting us at service@appliancerepair.com or adjusting your ad settings.

9Cookies, Tracking & Google Ads Policy

Types of Cookies We Use:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Google Analytics to understand user behavior
  • Advertising Cookies: Google Ads for conversion tracking and remarketing
  • Preference Cookies: To remember your settings

Google Ads & Remarketing:

We use Google Ads remarketing services to advertise to users who have previously visited our website. This means you may see our ads on other websites across the internet after visiting our site. Google uses cookies to serve ads based on your past visits to our website.

How to Opt Out:

  • Manage cookies in your browser settings
  • Visit Google Ads Settings to control personalized ads
  • Use NAI Opt-Out Tool to opt out of interest-based advertising
  • Enable "Do Not Track" in your browser

Google Analytics:

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information anonymously and report website trends. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

10International Data Transfers

Your data may be processed or stored outside your country, including servers in the UAE, United States (Google servers), or other locations. When we transfer data internationally, we ensure appropriate protection measures are applied, including standard contractual clauses and ensuring our partners comply with applicable data protection laws.

11Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at service@appliancerepair.com so we can delete it.

12Payment Security

All payments are handled securely via approved channels under BRIGHT LIGHTS TECHNICAL SERVICES L.L.C. We use industry-standard encryption and security protocols. We do not store credit card numbers, CVV codes, or other sensitive financial information on our website servers.

13Your Communication Options

You may contact us for privacy-related matters, to exercise your rights, or to opt out of marketing communications:

Unsubscribe from Marketing: All marketing emails include an unsubscribe link. You can also contact us directly to opt out.

14Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated by us (such as Google Maps, WhatsApp, social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

15Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page with an updated "Last Updated" date
  • Sending an email notification to registered users (if applicable)
  • Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of our services after any modifications indicates your acceptance of the updated Privacy Policy.

Your Privacy Matters

We are committed to protecting your personal information and maintaining transparency about how we use your data. If you have any questions or concerns about this Privacy Policy, or wish to exercise your privacy rights, please don't hesitate to contact us.